You will be surprised how many home appliances, every day gadgets and big projects is dependent on standards. Little things like plugs or colour management on your computer uses IEC standards.
Can SME’s really afford not to have an appropriate site when it’s so easy to go back to Google and choose a different company, one that has a better looking site?
If you spend any amount of time browsing the web, then you will from time to time come across a few things that are plain irritating.
A simple game: Go to the address bar in your favorite browser, and type one letter. Start with “a”, end with “z”.